Digital Marketing Tips: The Secret Of The Buying Cycle

To CRUSH online marketing, it's essential to recognize that your target market will have a prescribed buying cycle, Know it to conquer it

You need to know this process and ensure you are in front of your target audience at every possible step within the buying cycle. There are 5 stages to a prospects buying cycle which are as follows:

1 - They recognize a problem that they need to resolve or they have a want that needs satisfying.
Focused ad campaigns on social platforms can enable you to be in the front of their minds when your target market is actively looking for a solution you are offering. If you have done your customer profiling right and used it in your ad targeting, you should be placing ads in front of the right people.

2 - They search for solutions to the problem.
If you have got in front of them with your add, then great. If not, are you getting your lead magnets, articles and posts out across social media regularly?

3 - They will evaluate and even shortlist the solutions on offer, they will have questions about the products or services that they believe will meet their needs.
- Do you have a Q&A section on your sales page, posted on social media, within blogs and spoken about on video. This is a great way to handle any objections. If you been selling your product or service for a while, you would have heard EVERY objection going, so write those out and answer them fully!
- Do you have testimonials and case studies online that are easy to find if someone is generally searching for a solution to the problems you solve?
- Do you cover all of this in your funnels 'Bridge To Offer' sequence?

4 - They superficially engage with vendors that look like a promising fit. This could mean downloading a trial or some documentation, watch a video or read about a solution.
This is your perfect opportunity to point them directly to the top end of your sales funnel if they have not already entered it. We often get people calling out of the blue because they have read an article and wondered if we offer the service or product they are looking for. As well as talking to them and sending them some things via email, It's a great idea to send them to your lead magnet opt-in page. The funnel should be designed to attract, nurture and convert, so use it to do it's job.

5 - Make a purchase from the vendor that they saw as the best fit for their need or want.
Noe they have purchased it's time to do two things. The first is to make sure your customer service, on-boarding and follow up is excellent. This can be done using an on-boarding campaign with both email and SMS messaging.
Secondly make sure your on-boarding campaign is geared to up-sell. This simply means that once a client purchases a product, it means they are perfect for your business and can now be nurtured into purchasing more. If you have created a product staircase, you will have a clear idea what to offer them next. People who have purchased from you once, are much more likely to purchase from you again.

To ensure you can do all this from a technical standpoint, make sure you have the right software and marketing strategy in place to take full advantage. To take this advantage you will need to have the ability to build sales funnels, have email marketing capability and know where your prospects and clients are within your sales pipelines.

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